Collection I Backstory: Selvedge Denim

Maybe you've heard about it, maybe you haven't, maybe you've seen it on dope sneaker photos on Instagram. Regardless, here's a little blurb on the coveted selvedge denim. 

My understanding is that it's a condensed word, where the denim is made in a way that the roll is finished with a self-edge. This "edge" is traditionally, the little strip of white and red you find when you flip up your jean hem and can see it on your outer leg seam. 

What makes it so special? Because the denim is being woven with a finished edge, the looms that make it are limited with how wide they can make the roll: thus making it harder to mass-produce. Some will even go as far as saying because it's sewn at a shorter width, it makes for a tighter weave but I've never seen regular denim come undone at the thread.

What I like about it, is the idea of using an older method of production so you know that the quality is there. Moreover, I've been trying to find selvedge blends with spandex because the comfort of synthetic blends can't be denied. I think it's a cool, functional way to update a tradition while staying close to the roots.

A true SWB value through and through...

- Sei

📷: @seicampbell

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