Collection I Backstory: Selvedge Denim

Maybe you've heard about it, maybe you haven't, maybe you've seen it on dope sneaker photos on Instagram. Regardless, here's a little blurb on the coveted selvedge denim. 

My understanding is that it's a condensed word, where the denim is made in a way that the roll is finished with a self-edge. This edge traditionally, is the little strip of white and red you see when you flip up your jean hem and can find it on your outer leg seam. 

What makes it so special? Because the denim is being woven with a finished edge, the looms that make it are limited with how wide they can make the roll. Thus making it harder to mass-produce.

I've been trying to find selvedge blends with spandex because the comfort of synthetic blends can't be denied.

I think it's a great way to mix the past and present. A true SWB value...

- Sei

📷: @seicampbell


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