Collection I: Hoyo Tee

Great tees are essential. They're the foundational or connecting garment to any outfit, the standout or subtle everyday piece, the comfy night gown for your lady when she sleeps over. 

It's crazy how much I thought about T-shirts when developing Collection I. The fabric had to be soft (duh) but how do I make a T-shirt stand out when it's hung up in your closet with the rest of them? The only part you really see is the sleeve...

"Hoyo" in Japanese means to hug or to embrace. That's what it does, simple as that...

- Sei

📷: @seicampbell


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