Collection II

Collection II made me explore, once again, what was missing from my closet.

Launching SWB gave me my first taste of entrepreneurship and how much goes into the process. I tell people I'm a menswear designer but the truth is, that's just what I want to think I am. I'm also a pattern drafter, sample sewer, production sewer, quality control manager, sourcing manager, grading manager, stylist, photographer, editor, writer, graphic designer, web designer, creative director and most enthusiastic errand boy. Seriously, my second favourite thing to do is jump in my car, crank my music and let my mind wander as I drive around the city picking stuff up or dropping it off.

Back to design: looking through my wardrobe, I realized I didn't have a hoodie I really loved...

- Sei

📷: @seicampbell


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