SWB

Start With the Basis is a blend of versatility and bold simplicity. Rooted in inspiration from the workers and the well-dressed of the past, SWB is a means for people around the world to dress up their casual reflection.

Based in Vancouver, a Mecca of multiculturalism, SWB is the result of its rugged yet temperate environment.


MEANING

The words encompass the beginning. In an overly stimulated world, sometimes an initial idea gets lost or misinterpreted. Start With the Basis is set to help re-align the idea: what is the reason for the creation?

Take a plain piece of paper and fold it into a beautiful bird. Pull apart the bird and the folds remain. This is the logo: a reminder of the foundation.