Start With the Basis is a clothing label that blends versatility and bold simplicity. Rooted in inspiration from the workers and the well-dressed of the past, SWB is a means for people to dress up their casual wardrobe.

Based in Vancouver, a Mecca of multiculturalism, SWB is the result of its rugged yet temperate environment.


The words encompass the beginning. In a world that’s overly stimulated, sometimes an initial idea gets lost or misinterpreted. Start With the Basis is set to help re-align the idea: what is the reason for the creation?

Take a plain piece of paper and fold it into a beautiful bird. Pull apart the bird and the folds remain. This is the logo: a reminder of the foundation.